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Privacy Policy

Last updated: February 5, 2026

Moveno ("we", "us", "our") respects your privacy. This privacy policy explains what personal data we collect, why we collect it, and how we protect it.

1. Who are we?

Moveno is a Dutch app for tracking calories and nutrition using AI photo recognition and a comprehensive nutrition database. Moveno is operated from the Netherlands.

Contact details:

2. What data do we collect?

2.1 Waitlist (pre-launch)

During the pre-launch phase, we only collect:

  • Email address — to notify you when Moveno becomes available.

2.2 After launch

After the app launches, we may collect the following data:

  • Account data: email address, display name
  • Nutrition data: meal photos, food logs, macro information
  • Usage data: app interactions, error reports, device type and operating system
  • Payment data: processed by Apple/Google and not stored by us

3. Why do we process your data?

We process your data for the following purposes:

| Purpose | Legal basis (GDPR) | |---------|-------------------| | Sending waitlist emails | Consent (Art. 6(1)(a)) | | Creating and managing accounts | Performance of contract (Art. 6(1)(b)) | | Calculating nutrition values | Performance of contract (Art. 6(1)(b)) | | Improving the app and fixing bugs | Legitimate interest (Art. 6(1)(f)) | | Meeting legal obligations | Legal obligation (Art. 6(1)(c)) |

4. How long do we keep your data?

  • Waitlist emails: up to 6 months after launch or until you unsubscribe
  • Account data: as long as your account is active, plus 30 days after deletion
  • Food logs: as long as your account is active
  • Analytics data: up to 26 months (anonymized)

5. Where is your data stored?

All your data is stored within the European Union (Frankfurt, Germany). We use service providers that comply with the GDPR.

Service providers:

| Service | Purpose | Location | |---------|---------|----------| | MailBlue (ActiveCampaign EU) | Email communication | EU | | PostHog EU | Anonymous analytics | EU (Frankfurt) | | Vercel | Website hosting | EU/US (edge) |

6. Do we share your data?

We never sell your data to third parties. We only share data with:

  • Service providers who process data on our behalf (see table above)
  • Authorities if legally required

7. Your rights

Under the GDPR (General Data Protection Regulation), you have the right to:

  • Access — see what data we hold about you
  • Rectification — have incorrect data corrected
  • Erasure — have your data deleted ("right to be forgotten")
  • Restriction — restrict the processing of your data
  • Portability — receive your data in a readable format
  • Object — object to the processing of your data
  • Withdraw consent — withdraw previously given consent

Contact us at privacy@moveno.co to exercise any of these rights. We will respond within 30 days.

8. Cookies

Our website uses:

  • Essential cookies — for the website to function
  • Analytics cookies — via PostHog (EU), to improve user experience

We do not use third-party tracking cookies for advertising purposes.

9. Security

We take appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/HTTPS)
  • Encryption of data at rest
  • Access control on a "need-to-know" basis
  • Regular security audits

10. Changes to this policy

We may update this privacy policy from time to time. In case of substantial changes, we will inform you via email or the app. The "Last updated" date at the top indicates the most recent version.

11. Complaints

If you have a complaint about the processing of your personal data, you can contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

12. Contact

Questions about this privacy policy? Contact us at: